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How I Approach Custom Web Projects: From Idea to Launch

Discover my step-by-step process for turning ideas into full web platforms — from client discovery and wireframes to development, launch, and growth.

How I Approach Custom Web Projects: From Idea to Launch

Over the years, I’ve worked on a wide range of digital projects — from academic platforms and e-commerce stores to booking systems and classified ad marketplaces. One thing I’ve learned is that a clear and client-focused process is key to building successful software.

In this final blog, I want to walk you through how I handle custom web development projects — step by step — to ensure we go from concept to launch as efficiently and effectively as possible.


🧭 Step 1: Discovery & Requirements

Every project begins with understanding the problem:

  • Who are the users?
  • What’s the goal of the platform?
  • What core features are needed?
  • How will the business make money?

I ask the right questions and help clients think through what they really need — not just what they want.


📝 Step 2: Planning & Wireframing

Next, I create:

  • A simple wireframe or visual layout of the key pages
  • A list of features grouped as MVP (must-have) and extras
  • The proposed tech stack (Laravel, WordPress, M-PESA, etc.)
  • Estimated timeline and milestones

This step ensures we’re on the same page before coding starts.


🎨 Step 3: Design

Depending on the project:

  • I either design the UI myself (using Figma or Tailwind components)
  • Or collaborate with a designer if the brand has strict requirements

For WordPress projects, I use lightweight themes or Elementor to create fast, clean designs that match the business identity.


💻 Step 4: Development

This is where I bring the vision to life. Depending on the stack:

  • Laravel or Node.js for custom apps
  • WordPress + WooCommerce for CMS or e-commerce
  • React or Blade + Tailwind CSS for frontend UI
  • M-PESA, Stripe, PayPal, or Flutterwave for payments

I develop in clean, modular code — keeping scalability and security in mind.


🧪 Step 5: Testing

Before launch, I run:

  • Browser/device testing (especially on mobile)
  • Payment and form testing
  • Admin panel stress testing
  • Bug fixing and UX polish

I also give the client a chance to test it themselves and give feedback.


🚀 Step 6: Launch & Support

Once approved, I deploy the platform:

  • Configure SSL, SEO, speed tools, and analytics
  • Monitor performance for the first few weeks
  • Provide support, updates, and bug fixes

Some clients request ongoing maintenance, which I’m happy to offer.


🔁 Bonus: Iteration

After launch, many clients want to add more:

  • New features
  • Payment options
  • Better user flows
  • Marketing tools like email or push notifications

I build the project in a way that makes future updates smooth and affordable.


✅ Final Thoughts

Whether it’s a simple booking site or a full marketplace platform, my approach is always:

  • Client-focused
  • Performance-driven
  • Scalable from day one

You don’t just get code — you get a product designed to work, grow, and deliver value.


Have an idea for a website, app, or system? I’d love to build it for you — from concept to launch and beyond. Get in touch here or explore my full portfolio on davidmboya.com.

Web Development Process, How Developers Work, Freelance Developer, Fullstack Projects, David Mboya, Client Onboarding, Custom Web Solutions, Planning and Launch
3 min read
May 31, 2025
By David Mboya
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