case study · travel · booking
Hi2Africa
Selling safaris to the world needs more than a brochure site — destinations, packages, search and a pipeline that turns browsers into bookings.
The brief
A tours operator was losing inquiries to a static site and an email inbox. Travelers research on phones, compare fast, and book with whoever responds first.
Hi2Africa gives them a real product: browsable destinations and packages, a flight-search style UX, and an inquiry pipeline that lands structured leads where the team can act on them.
What I built
- Destination & package CMS — rich pages for parks, safaris and itineraries, managed without a developer.
- Flight-search style UX — familiar filter-and-compare browsing for packages.
- Inquiry pipeline — structured booking requests routed to the team with trip details attached.
- Gallery & storytelling — image-led pages built to sell the experience, not list it.
- SEO architecture — every destination and package is a crawlable landing page targeting travel searches.
Under the hood
Travel SEO is the product — each destination, park and package generates its own optimized landing page from one data model. The inquiry flow captures dates, group size and budget upfront so the team replies with a quote, not a questionnaire.
Where it is now
Hi2Africa turned a brochure into a booking funnel. For tourism businesses in Kenya, that's the difference between being found and being booked.
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